Business

A Little Less For A Lot More-Exploring The Tirupur Garment Industry Through A Vivid Simple Frame

Tirupur Garment Companies

The only sublime question fading through an echo as to where would fashion be affordable is totally justifiable. The answer lies in a small town of Tamil Nadu – Tirupur. This is definitely that place where almost all the fashion college students go for fabric sourcing and for filling up their wardrobe with sulky fashion garments without having to empty their pockets.

As much as the industry is concerned, the sales are pretty much high during seasons. Generally known as the Garment Hub of India, Tirupur is a striving lively organism gulping down every trend in the market. Yes, fashion is affordable, that kind of twist that gives an immense pleasure to all the shopping lovers.

The Tirupur Garment Industry
Tirupur Garment Factory

Tirupur An introduction

Before moving on to facts, here’s a little brief on as to what Tirupur has got to offer the fashionistas – A whole load of knitwear specials, T-shirts, men’s shirts, ladies’ blouses, ladies’ dresses and skirts. Mainly this is what lies in there. But don’t settle, this statement being only a trailer of the whole big picture.

Tirupur is also an export market worth 828.56 million dollars as of a referral from a case study. The figures are temporary as the sales have a shooting rise up and a steep down flow too. The demands from the various countries result in an assortment of styles and categories to be chosen carefully. The US has more of casual inflow whereas countries like Japan and Europe has demands of little fashion incorporated garments.

According to the Tirupur Exporters Association (TEA), the export details are as follows- 55% to Europe, 35 % to USA and the rest of 10 per cent to the Middle East – Egypt, Iraq, Iran, Turkey, Saudi Arabia, Yemen, Syria, Israel etc and the other countries – New Zealand, Australia, island countries in the Pacific-ocean etc.). The top brands having their garments produced from the Tirupur industry are – Nike, Cutter & Buck, Adidas, Wal-Mart, Target, Tommy Hilfiger, Katzenberg, Van Heusen, Fila, Mother’s Care, H&M etc.

The garment story starts here and ends here too. That is the one main speciality of Tirupur. Knitting, bleaching, dyeing, calendaring and finishing – everything being done in Tirupur, one gets mesmerised in between the crowd and the unplanned shafts of timid life by looking at the overflowing stubbing industry flourishing in distinctive ways.

A general data might suffice one’s general anguish as to how good the Tirupur garment industry is, but here we’re talking fashion for the ordinary minds too. A fashion, a style, a complete output for the mere understanding of the Tirupur town. No amount of roaming or case study presentations can lift off the difficult life of the industrialists and the workers. But still they strive their best for the product quality. A brief ramp of dream knitted in a colourful array of t-shirts.

The textile industry, a choice of an array of jobs, employs at least 80 million people in the country and for every additional export of $1 billion, four lakh more jobs could be added. Thus, having an increasing work employed section in the town. A completely different scenario from a couple of years back, Tirupur was sprinting back from ruins to a newer shade of quality. Skilled labour lies of great demand in the market.

The Tirupur Exporters Association (TEA) manages the export section and all the ties with the government. They manage the sales and place the coordination level to a higher stage. Hence, creating a well – defined aura of export and sale routine around Tirupur. Tirupur has roughly about 800 garment manufacturing and exporting firms. The 1,200 merchant exporters adds up to the export value being sighted.

Tirupur
Dyeing Mill

The environmental rules and regulations are strong in Tirupur, the process houses must have Reverse Osmosis, else they all will be shut down and the new plants will be denied application. This regulates the environmental sustainability of the garment industry but increases the investment in the machineries and minute detailed processes in the process houses. In spite of the low infrastructure quality and facility, the export market and the production sector strive and thrive on a daily basis, thus enduring the hardships of an entrepreneurship in a large scale, pleasantly.

The coordination among the workers and their single aim to make a big place in the international level projects their work to an adorned workmanship quality. The industry doesn’t employ child labour and is well subjected to all the ideas of humanity.

The export quality can be described by the Tirupur’s garment industry’s market in the international level, which includes- The European Union, U.S.A., Canada, Japan etc. Because of its knitwear popularity, a lot many international brands have become frequent buyers from Tirupur.

The quality deemed upon Tirupur is immensely based on the large output it is able to incur on a daily basis. Biased with no other, though, except for continued hard work limiting one’s leisure time, this industry would definitely flourish across a lot many more markets. Unlike other private companies, the Tirupur doesn’t have any target audience. The buyers consist of all age groups, as all what everyone needs is uncompromised quality and affordable price.

Raising the levels of a normal Indian market, this industry is working too much on its skills to remove the stigma of quality basically expected from a collaborative market from or country. Hence always having an ideal ethic of colour and texture on its garments.

Voicing up the methodical steps laid out for fashion students, many find their solace in Tirupur, imaging different colours and texture, this is what can be called a busy heaven of an oxymoron- solitary silence within the detailed export market.

An article can only slice up the visual into words, a must-experience energy lies within the heart of the town. Silenced within the difficult life, less paid, struggling industry, one really finds their mind silenced in between the rush of life. A well-lied answer too finds its question from a doubtful garment sustainability to the affordability layered with a tinge of fashion.