Entrepreneurship

Building a “juicy chemistry with nature”, is what Juicy Chemistry promises you with their fresh range of skincare products that are custom made for your comfort

Skincare should not be complex. It should be as simple as eating healthy. With that motto as an inspiration, entrepreneurs Pritesh and Megha Asher, are proud founders of Juicy Chemistry. Juicy Chemistry was born with a goal to provide effective skin care products formulated with the purest and the most nutrient rich ingredients the nature has to offer. It was co-founded by Pritesh and Megha in 2014. After completing their high school together in Chinmaya International Residential School, Coimbatore and pursuing higher studies at Griffith University, Brisbane, Australia, they got married in 2009. Pritesh was a Marketing and Management studies student, after which he joined his family business in India, while Megha has a Masters in Journalism and Mass Communication and has done freelancing with leading newspapers and magazines.

 

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Pritesh & Megha Asher, Founder, Juicy Chemistry

According to the couple, the idea of Juicy Chemistry struck them when on a shopping errand, Pritesh, when approached by a salesperson for a newly launched brand of natural beauty products, came across the reality check that the raw materials used for the manufacture of products are far from natural, mostly preservatives, mineral oils, parabens, synthetic colours, perfumes and more. This got them thinking for an alternative, a genuine personal care brand that cared. At Juicy Chemistry, they bring together the elements of nature in perfect harmony to craft pure & nutrient rich products. With over 70 variants, ranging from serums, day creams, body butters, scrubs, foot creams, toners, anti-ageing cream, lip butters, shampoo bars and 10 gourmet soaps, they provide complete facial care, body care, hand & feet care and hair care products.

The preliminary research behind coming up with simple yet effective ingredients started in early 2014 and the couple started sourcing ingredients from across the country. The formulations were carefully created with a blend of essential oils, butters, base oils and botanicals, each serving as a powerful nutrient source for our skin. The next few months were spent creating different products and sampling them out to family and friends and incorporating their inputs to attain satisfactory results.

The first step began with trying to find alternatives, to replace petroleum and petro-chemical based derivatives with natural ingredients. Once that was achieved, it was realized that the shelf life of the product would have to be compromised with, to secure the purity value. Given the volatile nature of the natural ingredients, handling and formulation of these products require precise manufacturing techniques to ensure nutrient values of active ingredients are not lost during the process. As a result, Juicy Chemistry products offer maximum therapeutic benefits upon application.

Once the products were showcased and reviews started pouring in, the next step was to create an online platform to not only sell products but also create awareness about the benefits of using 100 percent natural, nutrient rich products. The online platform of Juicy Chemistry, is an interactive medium where customers can share their requirements or issues that they are facing and it is a challenge for the makers to provide them simplified and result-oriented skincare solutions.

What distinguishes juicy chemistry from other commercial skin care brands is that they use the most potent ingredients available from nature and following a transparent policy, wherein, each and every ingredient used in all product formulations is mentioned. This provides the customers, the right to know what goes on their skin and help them make informed decisions when purchasing a product. At Juicy Chemistry, all the products are handmade in small batches every two weeks, as they do not contain any stabilizers or preservatives, hence they have shelf life of only 6 months.

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Skin & body care products created by Juicy Chemistry

All their recipes are unique and are formulated in house, using carefully selected ingredients to create various blends and combinations that work together to heal renew and nourish the skin cells.

With an increasing demand from the buyers for refreshing Toners, The Juicy Chemistry recently launched 100% Certified Organic Floral waters / Hydrosols which are a great alternative to the chemical laden toners available on the commercial level and they are a great way to refresh, tone and hydrate your skin without the harsh chemicals.

When asked about the future of Juicy Chemistry, the couple are excited to announce that to meet the growing demand, Juicy Chemistry is expanding its manufacturing facility by an additional 5000 sq. ft. by the end of this year. They currently have channel partners in Goa, Bombay, Chennai, Coimbatore, Trichy and Nilgiris district and plan to extend their reach in Hyderabad, Pune, and Delhi in the next 6 months. They have a high percentage of repeat and referral customers and the number is steadily growing.

In order to deliver the promise of simplified skin care, Juicy chemistry has taken the initiative to be the first brand in India to certify its entire range of over 100 products ranging from Face care, Hair care, Body care, Hand and Foot care & Aromatherapy products under the COSMOS Standards for Organic Certification (ECO CERT- FRANCE) within 2 years of operation. Manufactured at ISO 9001:2015 & ISO 22716 GMP Certified unit, they have set the bench mark in the organic skin care industry for companies to take the initiative to prove their organic claim and not just state to be. The certification assures the customers that the product they are buying is 100% organic and does not contain contaminants, even at a cellular level of the raw materials used in the manufacturing process. They are also certified vegetarian and Vegan for most of their products along with being certified as Cruelty free by Cruelty international.

Juicy Chemistry Products are 100% certified organic, strictly free of preservatives and other synthetic ingredients and are made using only pure ethically sourced ingredients. According to them, the knowledge that nature has, has the perfect answer to all our concerns so why add something man made to something that’s already perfect!

 

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Juicy Chemistry’s soap and Hydrosols built with nature’s solution

In relation to the awesome testimonials on their site from clearing up acne, to healing dry, chapped skin, the Founders’ take great care not only while sourcing our raw materials but also in our manufacturing practises to ensure our customers are able to get the maximum benefits from the vitamins, proteins and minerals naturally present in our active ingredients. According to them, the product is only as good as its ingredients. They believe that natural ingredients offer more skin benefits. Some of the most potent skin care ingredients are found in nature, including antioxidant vitamins, anti-bacterial essential oils and anti-inflammatory herbs.

Apart from these, Pritesh and Megha are also very hands-on with their clients, ensuring that they interact with their clients to understand their needs and suggest products that will be most beneficial to their individual skin type. In one of such instances, their product “Bug Me Not Body Butter” was specially made on demand, by a mother whose child suffered from horrible mosquito bites that led to severe rashes. Juicy Chemistry created a product with a blend of essential oils in nourishing Shea butter and Cocoa butter. And the end result was a heartfelt letter from the mother thanking the makers for giving her a total peace of mind.

Such overwhelming reactions to their products made them realize that that there is an entire segment in the market that was untapped. And that prospect urged and excited them about going main stream.

“To deliver outstanding products that exceed expectations of our customers in an efficient way” as their business mantra, Juicy Chemistry is one of the few genuine and promising enterprises that is set to bring in change in the lifestyle of the people looking for skincare solutions.

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