FT Special

Check out these five Indian startups providing beauty services at your beck and call

ith the zooming lifestyles that we follow, we pay a lot of attention to keep up with our work and social life but we often forget to keep up with ourselves. As important, it is to ace our roles at the work place and society, it is equally important to treat our bodies with respect and give them the care they need and deserve.

Understanding that you may not exactly have the time to go to a salon and feel pampered, some Indian startups have brought beauty services at your door to groom you and give your body the treat it had been craving for.



Bindu Sharma, Hans Vivek and Kavita Joshi Rai,Co-founders of MSMbox.com

A Delhi based beauty retail company co founded by Bindu Sharma, Hans Vivek and Kavita Joshi Rai, MSMbox.com is an online beauty subscription service. Their main motive is to cater to their consumers by providing them with the opportunity to try and enjoy the beauty brands by subscribing to their service and availing boxes full of beauty products at their doors. They say that their motto “a lot in a little” sets them apart from the rest of the market.

“Being a self-confessed beauty junkie, I soon realised how difficult and inefficient it was to search through innumerable beauty brands in the market and to figure out which one to buy. This is how the idea of a curated beauty box service was born and in October 2014 we finally launched MSMbox.com,” said Bindu Sharma, Co-founder and Managing Director, MSM Box.com.


Vanity Cube

Co-Founders of Vanity Cube
Pragya Upadhyay and Renu Bisht, Co-Founders of Vanity Cube

VLCC came up with the idea of a startup which provides beauty services to the ones who don’t have the time to go to a salon to pamper themselves and named it Vanity Cube. They claim to deliver on-demand beauty treatments and it doesn’t matter if it is your home or office, all they need is “a room, a chair and a table.” Vanity Cube has come up with the unique concept of Pamper Parties where in you can arrange to get pampered with relaxing beauty treatments while you spend time with your loved ones.



Vyomo Co-founders
Abhinav Khare and Akash Bhunchal, Co-founders of Vyomo

A beauty startup using the mobile market place as their platform, Vyomo provides you with beauty services at your door. All you have to do is download the vyomo app, type in your details, choose the beauty service you wish and wait until the time of your booking to greet the stylist at your door.

They cater to women of all ages in Delhi, Bangalore Mumbai, Gurgaon and Noida. If you aren’t sure about your schedule, you can also book an hour prior to the wished arrival time making it very convenient for highly busy specimens.



Zylon Salon                                                                                         Zyloon Salon

A startup co founded by Gourav Goyal, Anshuman Shah, and Abhishek Kejriwal, all of who are IIT alumni’s, Zyloon aims at creating a chain of branded salons across the country with a target of 75000 salons in 5 years. They want to make people feel good about themselves. They claim to provide free personal consultation, hygienic premises, trained professionals, no waiting time and exceptionally reasonable rates.



Akshay Jain and Garima Jain, Co-founders of Belita                                                                    Akshay Jain and Garima Jain, Co-founders of Belita

A startup, which provides beauty at your door, Belita, says, “We view ourselves walking hand in hand with our customers, employees, community and environment. Our mission is to make high quality and value for money personal hygiene, beauty and wellness services available to every woman at her convenience.”

Belita also offers their services at various parties and functions to give your party the edge it needs.

These startups have truly begun to change the face of the beauty industry in India.  Beauty is now, no more limited to mere parlours and saloons. Bringing about such innovations and reforms in the industry has not only made it convenient for the customers but also created a plethora of business opportunities within the industry engaging more people and further making the industry bigger with each new venture.