It has been witnessed that confluence of talent and passion always creates something extraordinary. Such was the result when Rana Madkour decided to start her brand “Rana Madkour Designs”, an Egypt based fashion brand.
As a little girl, Rana would always go around collecting various objects which would interest her and come back as the most stylish person in the room. She was inspired by her mother and even as a child she had the precious gift of her family and friend’s support. Her natural knack lied in putting beautiful pieces together to create something lovely to adorn herself and even then her style was loved by many. She was the center of fascination.
As she grew up, she studied law and finally started her own brand and it has been 6 years since she has been successfully stomping the market with her innovatively dazzling line of clothing and accessories.
Rana started travelling across the globe to places like Turkey, Lebanon and did many fashion shows which exposed her to those varied markets and in turn left her inspired by the rich materials for fashion she found there. She started incorporating those in her brand and eventually, the main highlight of her brand became her uniqueness in work.
Rana tells FlairTales that she does not bother as much about the commercialization of her brand as much as she cares for her apparels to remain fresh, innovative and unique. She believes that by focusing more on the quality of her brand she would be able to target customers around the globe and not just in Egypt.
It was a blessing in disguise when Egyptian artist, director and freelance photographer Inas Gohar invited all the top designers of Egypt to display their collection to her which she would flaunt in the New York Fashion Week. It was then that Rana’s collection got selected and did the catwalk on the ramps of New York Fashion Week. It wasn’t long before people across the world started contacting her to get their hands on her inventively gorgeous collection.
Rana Madkour Designs is planning to expand and improve their business by inducing top-notch shipment facilities and outsourcing her brand from other service providers because she can’t wait to conquer the world and flaunt the deserving line of apparel.