Marketers, social media specialists, and web designers have acknowledged the impact of the popular social networking sites on your web design. Social media and web designing could be seamlessly integrated for reaching more customers and potential customers or prospects.
Several companies cannot think beyond their websites and their world revolves around their websites. Today an ever-increasing number of people are utilizing social media channels for accessing product information and relevant information associated with promotions. Social media platforms are constantly leveraged for collecting customer feedback, seeking customer service, and voicing opinions.
Many brands have given up their conventional websites completely and are happy to use a fabulous mix of Google+, Facebook, Twitter, YouTube, and even Pinterest for getting their message out. Do you necessarily get rid of your website? Not at all! However, if you wish to see your e-commerce site to actually engage and then convert visitors you must seek lessons from the social media platforms.
Your website design and social media channel must be working seamlessly for promoting your online brand. Here are some effective ways of incorporating social media effectively into web design.
Your Customers Must Be Told What Social Media Platforms You Are On
You must ensure that all your website visitors are clearly able to see all the social media platforms you are on and could socially share all your content and products. The greater the visibility of the social buttons, more and more users would be interacting with them.
The ‘Follow Icons’ must actually be incorporated into the footer or header space of your website, if possible every page because your social media account’s profile is definitely a vital source of valuable information to all the users and a simple way of staying connected.
‘Like’ and ‘Share’ icons must be included in each and every blog post and also the web pages that have valuable and truly share-worthy info.
You must also include a CTA. You could ask your website visitors to follow you on Twitter, like your page on Facebook, or join a LinkedIn discussion. You need to include a CTA because people have the tendency to click on the social icons only if told to do so.
Moreover, a good web designing must include designing the social media icons in such a manner that they are compatible with the feel and style of your website. All this would grab user attention. Visit important resource sites such as Like4Like if you wish to boost your Instagram likes.
Make Your Content Shareable
It is important to make your content shareable because it would be quite disappointing if a consumer is able to find a product that he likes but cannot like it or even tweet it. It is important to embed the capability of sharing on each and every page of content.
Your content and product pages must necessarily have social media sharing buttons just beside the product picture so that it is easy for consumers to share your items or products instantly.
Embed Facebook Reviews
A lot of brands have attempted to boost their conversion rates by integrating customer reviews from their Facebook page. You could simply create a Testimonials tab on your page and ask for customers who complete surveys for permission to publish the results on Facebook.
If you’re doing your job right, the response should be positive or at least constructive. You will be able to take your services to the next level this way.
In this day and age, having a website simply isn’t enough unless you integrate social media into your marketing strategy. If you skimp on this, you will find the task of driving traffic to your site and further down the sales funnel to be an extremely daunting task, and also lose out on the sheer potential of earned amplification via social shares.
There is so much more to web design than what meets the eye; a successful web designer knows what visitors look for, understands their psychology, and ensures that they are attracted to the site in the first place, want to stay there longer, and rave about it to people they know and trust via social networks. In the age of liking, sharing, pinning, and commenting, marketing has reached its pinnacle.