Shopping & Style

Fashion startups taking a toll: Some fashion startups storming the market

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Some fashion startups storming the market. Startups are now venturing into the fashion industry as they did a few years back in technology. So are you someone who wants to stay updated always on fashion?

Then you must read about these fashion startups.  These fashion startups are just the tip of the iceberg as dozens of new fashion startups are emerging.


1467872296_9lUlXw_VoonikVoonik is an online marketplace operating in products for women’s fashion. It was started by Sujayath Ali and Navaneetha Krishnan in 2013 and today boasts over 1.5 million products.

A recent report revealed that the firm has accrued an annual gross merchandise volume of over $80 million.



Roposo is known as the ‘Facebook’ of fashion. It is a social network with 2 million active users. It boasts of a search engine that can help you find the dress, shoe, or accessory of your dreams, and tells you where to get it.

Avinash Saxena co-founded the startup along with two other I.I.T. Delhi alumni –Mayank Bhangadia, and Kaushal Shubhank. Raposo’s user-generated content sees subscribers putting up around 100,000 posts every month.

It also has several Bollywood celebrities on board.



Flyrobe brings your dream of wearing the high- end brands real by renting out brands like RALPH LAUREN to you. The Mumbai-based online rental startup was launched last year by Shreya Mishra, Pranay Surana, and Tushar Saxena – all I.I.T. Bombay graduates.

It’s giving a fashionable spin to India’s growing interest in collective consumption. The startup has seen business grow from 300 orders in November 2015 to 1,600 in February 2016.

It now has a curated collection of 300 western wear and 300 ethnic wear styles and boasts an Instagram following of 16,000 users.



BlueStone is currently the number-one online jewellery destination that aims at revolutionizing the jewellery shopping experience. It was founded by Gaurav Singh Kushwaha, an alumnus of IIT Delhi.

The startup’s USP is it’s the ‘Home Try-On’ initiative in which customers can try the product in the comfort of their home before purchasing it. BlueStone has immense scope due to the high value of the products and a dearth of larger players in the same niche.

With an average order size of INR 25,000 and a larger design selection than any player in the market, BlueStone is on its way to establishing itself prominently in the online fashion jewellery category.

The fore-mentioned startups have stayed in the Fashion industry due to their differentiating factors and are sure to get even bigger in the time ahead with rising use of social media and technology.