Italian brothers Vincenzo Barbato and Giacomo Barbato, two entrepreneurs from Naples, started a fashion company called Steve Jobs in 2012 and have been fighting the technology giant, Apple, for years and have now defeated it in a trademark dispute.
The brothers decided to use Steve Jobs’s name when they thought of starting a clothing company and noticed that Apple had never trademarked his name. The logo they designed is the letter “J” that is topped by and Apple-style leaf with a semi-circular cut on one side that looks remarkably near resemblance to the bite out of Apple’s own logo. A protracted legal battle has ended in victory for the pair, since the letter ‘J’ isn’t edible and the bite cannot be a ripoff of the company’s logo, the judge ruled.
The Barbato brothers have plans to continue using the ‘Steve Jobs’ moniker to sell their clothes and accessories.As per reports, they eventually plan to branch out into electronics.
The company’s Facebook page shows it makes clothes like jeans, T-shirts and bags, and carries a series of quotes from Jobs himself such as “Don’t waste time living someone else’s life. Stay hungry. Stay foolish.”