Italian sportswear brand PERF to launch in Indian market

PERF, the Italian fashion brand will soon be launched in the Indian market with its sportswear collection to compete against international brands like Adidas and Nike. The company will source its products from US, UK, Canada and United States.


The company which is based in US, Europe, Canada and UK, has tied up with the e- commerce sources as well as independent retail markets for the product distribution in India.

The brand will first be launched in metro cities followed by tier I and II cities, later aiming to launch its exclusive stores.

“We will work with independent retail chains and the target is to be present in 400-500 stores in the next three years depending upon the response from the customers,” PERF CEO Maurizio Corallo reported to a news agency. “We have tied up with all the e-commerce players. We are also in talks with multi branded outlets. We are expecting sales of about Rs 1,000 crore in the next five years through physical retail and e-commerce distribution.”

PERF became available to customers from May 19th, 2017 on Amazon, PayTm, Myntra and Jabong while from the first week of June 2017 on Snapdeal and Flipkart.