For someone who could make heads turn by her fashion sense, choosing to be a designer and making people look good came naturally. And this is the reason why the owner of the brand, FAD- Adding colors. Kritika Chaturvedi started designing clothes for young girls. She always felt that many young girls could not wear stylish clothes because of the affordability factor, and so she started working to fill this gap. She used to get the fabric from wholesalers and minimized the margins, so that her outfits could be stylish as well as affordable.
The biggest USP of FAD is that they come up with new designs every week. They have customized clothing available and even their size charts are so global that it can fit women around the globe.
Although Kritika had not faced many problems, but demonetization hit the brand badly, because they had to stop COD services which affected the sales big time. But, obviously they are getting stronger now, and plan to launch their brand at stores like Shoppers Stop. Kritika also wants to tap the international market, and we are sure that her designs and size variants will help her in that goal of hers. She believes that one should follow their heart and challenge themselves to become a successful entrepreneur.
Check out FAD’s collection at their Facebook page.