The festive season is the best time to reap maximum benefits out of Instagram stories to improve your brand. Smart stories told via this photo–sharing app will delight your potential buyers, improve conversions, and help you boost sales. All you need to do is to create a buzz and spread the word about your products or services through Instagram. Yes, this is one of the best tools to promote your business if you know how to go about it. Make the most of the pictures, text, and videos on this social media platform to pique customers’ interests during the holidays. You can connect with your buyers on a personal level.
Here are three clever ways to do it.
Keep Your Audience Amused
With the onset of the festive season, start grabbing customer attention on Instagram. Keep entertaining your audience until the close of the holiday season. Avoid annoying your followers with advertising. That is the biggest disappointment for your customers. Grab their attention through useful, attractive, and catchy content first, then talk about selling your products. Load your story with quality material to increase the fan following. They will watch it and even see your content. For example, post a short video about how to avoid the shopping rush during the festive season. Post unique content to stay in front of your prospects and increase followers for Instagram. Finally, when you promote your product, buyers will resonate with what you have to say.
Offer Loads of Discounts
A holiday is no holiday without Black Friday or Thanksgiving discounts, deals, and offers on Instagram. In fact, it is one of the best ways to attract the interest of people looking for discounted products during the festive season. You can use popular hashtags such as #Blackfriday or #Thanksgiving to promote your holiday deals. Every customer loves to save his or her money, especially during the festive times. It is the perfect time to join an Instagram conversion with a featured advertisement. Promote deals or discounts on Instagram when people least expect them. Time-sensitive offers and flash sales work wonders on Instagram.
Do not just publish any content you like. Upload holiday-specific ones instead. Focus on rich, relevant content that gels with your brand. Let us explain this point with the help of a suitable example. You can draw a buyer’s attention by showing how customers are using your products or services to revel in the joy of the festivities. Publish series-based content during the holiday season. Release images, write-ups, or videos in installments. It is wise to create a three-part series to leave the maximum impact on your potential customers. Just as the gripping Netflix series, “13 Reasons Why” builds suspense, you too can show pictures of the new gift products onThanksgiving using the story feature for just 24 hours before the launch event.
With the holidays approaching, prepare to use Instagram stories for your business. Increase your posts on this image-sharing platform. A foolproof Instagram marketing strategy plays a crucial role to boost your holiday sales. Therefore, start preparing.