Building your digital presence starts with creating a website that has convincing, engaging, as well as informative content. The online opportunities offered by going digital are so many that nearly all businesses are renting spaces on servers to increase their sales. Let’s say, you own a beauty supplies shop. If you search online for beauty shops, you will notice that there are various websites and even e-commerce stores selling the same stuff as you are. How do you stand out from the crowd, then?
For a start, your website has to be compelling regarding the domain name and the content. So, can website content help drive sales? Yes! This discussion will show you how content marketing helps in increasing sales. The purpose of creating digital content is generating interest in your products or whatever you are specializing in by seizing people’s attention. Content marketing helps in building trust and recognition amidst your audience, as well as boosting the awarenepeopleleur label. The online world offers a two-way interaction between the customer and the brand. In the past, when TVs and radio were used to advertise, the audience received the messages whether they liked them or not. Nowadays, the existence of two-way communication enables people to choose what they want to see or hear. So, how do you present your website content in a way that captures people’s attention?
1. Understanding your audience
Great content is based on understanding your audience. It is easier to understand your audience by sharing their passions and their pains, too. Engaging them on a personal level, gives insights on what they need; hence you can tailor your content based on that. By now, you are probably asking yourself how it is possible, because you have not met your audience face to face. Well, simply put yourself in the shoes of these people! Let’s take our example used above on having a beauty supplies website. What has ever pained you the most after purchasing a product? Maybe, your skin reacted to a product. You can use this experience to create informative content. Be honest, avoid the business speak and adopt a natural language to communicate with your audience. It is a sure way to building trust. Do this, and you are on your way to driving sales through the website content.
2. Choose the right format for your content.
In our case, websites have the blog section where you can publish your content. It can be an original or a guest post. The content needs to be unique and highly relevant to help increase publicity. Choosing the right format depends on the goal you want to achieve. Remember, what we seek to accomplish in this discussion is growing sales. To inspire more people and create space for a forum where people can post questions on your website. To educate your audience, you can share tips and information regarding your products. To convince people to use your products or services, share testimonials from satisfied customers. Inspiring, educating and persuading customers through your content is a way of increasing sales.
3. Make your content visible.
Creating excellent content is time-consuming. It will be such a waste if it is invisible. You want many people to enjoy your read. It is time to promote this content. There are three channels that you can use to increase visibility; owned, earned and paid. Where do your audience spend their time online? Is it on Facebook or Instagram? Owned channel means the channels that you own. If you are on social media, share your content there. That is a good starting point. It’s flexible and cheap. The earned channel can be done through a third party. Let’s say another website owner that shares your content. This boosts your content’s reach and adds credibility. Paid channels will require you to pay for content promotion. Invisible content will amount to zero sales. But, visible digital content will amount to more sales.
This discussion basically is an overview of how content can be used to drive sales. The strategies outlined here have proven to be useful in internet marketing.To read more about how to create engaging digital content, check out Triple20.