A part of being a species is how diverse we are as a civilization. It’s what makes us different from one another and in the most beautiful ways possible. It helps in bringing together different ideas, perceptions from all walks of life. But although we have similarities, we have our differences too. Ideals, faith, believes, way of living, our dialect, the kind of food we eat across various cultures is what makes us so diverse and even though we agree on a lot of things, we disagree on a lot other too. For example, the kind of food we consume.
There is a lot of diversity there too! From vegetarians to non-vegetarians, vegans a few other more we all have different preferences and with these preferences come a lot of complications. Although we respect each other’s choices we cannot ignore the fact that they come with some problems too. This might probably have been what Georgie Greville, co-founder and creative director of Milk Makeup was wondering before they decided to go all vegan with their products.
For a considerable amount of population, preventing the exploitation of animals is not the only reason for becoming vegan, but for many, it remains the key factor in their decision to go vegan and stay vegan. Having emotional attachments with animals may form part of that reason, while many believe that all sentient creatures have a right to life and freedom. Specifics aside, avoiding animal products is one of the most obvious ways you can take a stand against animal cruelty and animal exploitation everywhere.
Since we live in a society featuring a spectrum of people, it is necessary to coexist with the same ideology without disrespecting their personal decision and so to cater to the needs of such a society a different market had to be created. A market that specifically delivers to their needs without violating them. This is exactly the market Milk Makeup a brand launched in 2016 that aims at building cosmetics for the public have targeted now.
From the very beginning the brand has stated to be “cruelty-free” and now it has started to live up to that statement. The brand recently announced that it will no longer include any animal products or by-products in its makeup and will instead be completely vegan, using natural alternatives like watermelon extract and avocado oil instead of beeswax, lanolin and carmine. The company’s products are also cruelty-free, paraben-free and sulfate-free. “When we started Milk Makeup, we all had young kids, which makes you hyperaware of all the toxicity in the world. We wanted to use healthy ingredients that we felt great about, especially if our kids got their hands on the products,” co-founder and creative director Georgie Greville explains on the brand’s website. In order to implement this change, Milk had to do away with its Glitter Stick in “Trance” and “New Wave,” Eye Vinyl in “Valet,” Hero Salve, Lip Salve and Eye Pigment in “Peep Show”.
This meant that sticking to their motto of being “cruelty-free” the founders would omit ingredients that could cause harm to the consumer like parabens, sulfates, SLS, SLES etc. All animal products or byproducts have significantly other non-harmful alternatives and can be replaced by the same. These changes by the company not only helped the vegan society but also many others by making products that won’t cause any complications. Make up that is good for the skin, doesn’t torture animals and is safe for the environment? Well, take our money already!