Selena Gomez, the voguish fashion icon launched as the face of PUMA

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Selena Gomez Is the New Face of Puma Photo: Puma

It has been an engaging year for the “it ain’t me” hitmaker, Selena Gomez. After struggling through the release of her Netflix series “13 Reasons Why” and the launch of new music, while dealing with health issues, she nowhere fails to create space in the fashion industry.

The star this week was launched as the fresh face of Puma, in a two-year deal that will see her future campaigns for the sportswear, initiating with the upcoming launch of women’s footwear.

Reportedly, she supported the statement by saying, “PUMA has changed the game when it comes to the mash-up of athletic wear and fashion, it’s amazing to see this influence on style and culture and I’m excited to be a part of it.”

Lately last year she was pictured up by American luxury brand Coach.

Recently her ‘Coach x Selena Gomez’ – the collection was launched comprising the special edition ‘Selena Grace’ bag.

The Selena Grace is personally designed by the singer and actress, including internal patch messages “To be you, is to be strong,” and the adage “Love yourself first” carved on the bottom.

She has been taking on the fashion industry for a quite some time now. In April 2017 she completely nailed the cover of American Vogue, and in 2016 she became the face of Louis Vuitton. Her stunning red carpet appearances and transformation has helped her reach the epitome. Her flawless panache and attitude make her the most-followed person on Instagram, with 124 million followers.