If you are a fan of fur clothing, we have a bad news for you. One of the most luxury brand Gucci has decided not to work with fur anymore. But it is really good news for people who support animal rights and are against exploitation of animals for human comfort.
Fur is one of the oldest forms of clothing, made of furry animal hides; ergo fur clothing has seen many protests by people supporting animal rights. In fact the London Fashion Week faced great disruption in September, targeting the Burberry, Versus Versace and Gareth Pugh shows.
Many brands like Ralph Lauren (in 2006), Calvin Klein (in 1994), Armani and Tommy Hilfiger (in 2007) have already become fur-free. And recently, the Italian luxury brand of fashion and leather goods owned by French company Kering, despite being popular for its fur-lined loafers decided to become fur-free as well. It is a really big decision made by the brand but the chief executive believes that the decision will have only limited effect on the business. Gucci has confederated with the Fur Free Alliance, an organization that promises to end the exploitation and killing of animals for fur, as part of a wider sustainability plan, to meet its target of becoming fur-free.
Before his speech outlining the move, the chief executive and director Marco Bizzarri said: “Do you think using furs today is still modern? I don’t think it’s still modern and that’s the reason why we decided not to do that. It’s a bit out-dated,”
Further in his speech, Bizzarri told that fur products are worth about €10 million ($11.8 million) annually and might be replaced with products made of faux-fur, wool and new fabric innovations. The fur ban is also for Gucci’s employer brand; Bizzarri believes that if he doesn’t do it the best talent will refuse to work for Gucci and that a risk he is not willing to take.”Fashion and modernity go together”, keeping this in mind the chief executive Bizzarri said that as fur is not modern they are going to look for modern clothing materials like faux fur and will dive for new fabric innovations. As far as the already existing merchandise concerned Gucci has decided to auction it for animal rights charity.
Well, we all appreciate the move taken by Gucci and hope the remaining brands too come forward for such beautiful initiative.